Solo owner
You're an individual buyer with the self-employed deduction. Price both markets.
You plus one
A spouse on payroll or one W-2 employee opens guaranteed-issue small-group coverage. Often the answer when one person has a condition.
3–50 employees
Level-funded and traditional group plans, deductible to the business. Under 50 there's no mandate to offer coverage. West Virginia's marketplace has very few carriers, so many people see only one or two plan families on HealthCare.gov — which is why a national PPO is the thing buyers ask about first.